Pricing Your Home to Sell

When it comes time to sell your house, you most likely have two goals in mind. You want to sell your property for the best return on your investment and do so in a short amount of time. In order to increase your chance of success in reaching these two goals, you’ll want to set the asking price correctly from the start. Failing to do so can cost you time and money. Setting the price too high can cause it to sit on the market. Prices the home too low can cause you to lose money. Consider the following points when pricing your home to sell.

The asking price is also known as the listing price and the selling price is often called the sale price. There’s a difference between the two. The asking price is the amount of money you expect to receive from the sale of your home. The selling price is the actual amount of money the buyer is paying for the house. In the best case, you want the two amounts to be equal or higher. Of course, this doesn’t always happen, but setting the right asking price can go a long way in adding to the success factor.

Before you can set the right asking price, you’ll need to know the value of your property. We suggest using our online home valuation calculator to get a base idea of the worth of your home. Having this information can stop you from overpricing your home or coming in under the appropriate value. You’ll add some basic information to the form and get an instant home value. Keep in mind that this value does not take factors like homes for sale in the area and upgrades you’ve made into account when creating the report.

Since the online valuation tool doesn’t factor in a few important things, you’ll want to get a comprehensive home value report next. We will take a look at real estate market trends, home upgrades, and properties being sold that are like yours when we create this report.

The problem with your home sitting on the market too long is that potential buyers begin to think something is wrong with the property. We’ll use our knowledge and experience to help you decide on a price that makes sense for the market and your goals.

While it’s important to have the right information on hand when setting the asking price, it’s also important to remain objective when it comes to the emotional side of selling a home.

It makes sense that your home holds many precious memories that were created over time. While you consider these memories priceless, they don’t hold the same value to a potential buyer who is looking forward to creating their own memories in the house. Staying objective can be difficult, but we’ll be with you during this part of the home selling process to help be a steady voice. While the final choice is always yours, we hope to be a resource you can trust to help set the asking price that is right for the property.

Once you’ve done the research needed, received the appropriate home value report, and settled on an asking price that helps you move towards a successful sale, it’s time to wait for offers. Offers may come quickly, depending on the market, but don’t be discouraged if it takes a bit for the first offers to come in for review. Once an offer arrives, you have three options.

As a seller, you can accept the offer, refuse the offer, or send a counteroffer back to the buyer. If you’re willing to negotiate to come up with a suitable amount, we’ll head to the negotiations table with your counteroffer. We’ll speak on your behalf, so you don’t have to deal directly with the buyer’s agent or the buyer.

We are skilled negotiators, and we’re dedicated to helping you reach a favorable conclusion to the negotiation process. We’ll return to you with the response of the potential buyer. You always have the final say on whether you want to accept or refuse an offer.

Once you’ve accepted the offer, you’ll get ready for the next step in the process of selling a home. Your home with have an appraisal and any inspections that are needed. These are typically ordered on the buyer’s side. If everything comes back without issues, you’ll be on your way to closing day. If something shows up in an inspection that needs attention, we may need to return to the negotiation table on your behalf.